The Mexican company Empresas Tajín was founded in 1985 by Horacio Fernández. He recreated a family chile sauce recipe into powder form and named it Tajín. Tajín is a seasoning powder mixture made of dried granulated chiles (arbol, guajillo, and pasilla), salt, and dehydrated lime juice.
Fernández named the chile powder product Tajín, after visiting the pre-Columbian archaeological site El Tajín, in the state of Veracruz.
Tajín Clásico seasoning is the company’s most popular product and is simply referred to as Tajín.
Tajín is a seasoning powder mixture made of dried granulated chiles (arbol, guajillo, and pasilla), salt, and dehydrated lime juice. It is tangy and spicy, a combination of salinity, sweetness, acidity and spicy. Tajín chili powder has no artificial colors or flavors. The color of the powder mixture ranges from orange-red to carmine.
Tajín is a seasoning powder mixture made of dried granulated chiles (arbol, guajillo, and pasilla), salt, and dehydrated lime juice.
How is Tajín used?
Tajín powder can be sprinkled on fruits, such as oranges, watermelons, mangoes, and pineapples: and on vegetables like corn, cucumbers, potatoes, carrots, and jicamas.
In Mexico, Tajín is a classic condiment and is very popular. Tajín powder is commonly added to food as a condiment, especially fresh fruits and vegetables, such as oranges, mangoes, cucumbers, and jicama. It is also used to season esquites (cooked Mexican corn kernels served in a cup), a popular street food.
In Mexico City, it is common to find Tajín in fruit stalls on street corners.
Tajín chili powder is used to prepare drinks. It is also used in accompanying a Mexican beer, or as an ingredient in a michelada, a beer cocktail. It is a condiment popular in bars and homes. Its popularity has succeeded in bringing about identity and loyalty to the brand.
Tajín powder entered the United States market in 1993. It is approved by the USDA.
Interestingly, Tajín has become a popular condiment for many people in the United States.
In New York City and Los Angeles, you can find fruit stalls with freshly cut fruit seasoned with Tajín.
The company, officially called Empresas Tajín, is located in Zapopan, Jalisco.